When mum-of-three Bronwyn Cameron brought us her recipe book featuring products drawn exclusively from her favourite supermarket, Aldi, we saw the potential for something big. We took the idea to Aldi on Bronwyn’s behalf, and then consulted on all areas—from concept development and production to printing and distribution. The result, One Family, One Supermarket: Cooking with Aldi, has sold more than 75,000 copies, leading to an updated second edition; it and was a PR and marketing boon for Aldi, creating much-needed real-person exposure for their developing brand in Australia.